Research |
The Research Vault |
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POPAI Arabia compiles and shares international and regional research and studies pertaining to the marketing at-retail industry.
Members enjoy full access to POPAI Arabia's online Vault. Our Vault is an indispensible database of international and regional white papers, case studies, surveys, reports, commentaries, working papers and presentations about marketing at-retail.
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Understanding and Improving Store Brand Performance |
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The Right Way to Rollout |
When rolling out a fixture installation, companies can choose to use in-house staff or outsource to an experienced company. Learn the pros and cons of each method. |
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Building The Perfect Offer |
Multi-channel retailing requires sharp analysis of the most important link between the product and the customer—the offer. Here's a look at how industry leaders recommend optimizing for better results. |
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The Leaders in Loyalty: |
Feeling the Love From The Loyalty Clubs |
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Redesign the Customer Experience |
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Making Digital Signage Work in Shopping Malls |
The technology can attract more customers to a business, but when deploying digital signage, location, content and dwell time must be considered. |
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Shaping the Customer Experience with Digital Signage |
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Shopper Marketing 4.0 |
Building Scalable Playbooks that Drive Results |
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Next Generation Retail customer Experience Measurement |
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Science Meets Assortment Optimization |
Tune the mix to local demand |
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New Media Marketing in 2K10 |
20 Initiatives you Should Know About |
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Best Practices in Promotion Planning and Execution |
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Five Keys for a Successful Kiosk Pilot Program |
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The Cross-Channel Imperative |
Creating a Unified Customer Engagement Platform |
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Making the Shoe Fit |
Applying Rigorous Data and Modeling Processes to Ensure Apparel Manufacturer Success |
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Retailer-Activated Shopper marketing program Survey |
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Converging the Retail Experience to Connect
with the Changing Shopper |
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Investing in the Shopper Experience |
Weighing customer satisfaction vs ROI |
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Global In-Store Practices |
Results of the 2010 Industry Benchmark Survey |
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Kiosks |
The Complete Story on ROI |
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Does In-Store Marketing Work? |
Effects of the Number and Position
of Shelf Facings on Brand Attention
and Evaluation at the Point of
Purchase |
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Shoppers vs. Consumers |
Communicating to Shifting Mindsets |
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