Overview

POPAI Arabia’s educational events tend to empower the attendees with a greater understanding of the most groundbreaking topics in today’s marketing at-retail industry and allow them to expand their professional network

• We build the proper repertoire for the training events in collaboration with international speakers from within the marketing at-retail industry.
• We identify training topics that will generate attendance from POPAI Arabia’s membership base as well as stimulate value for its members.
• We set up a formal Speakers Bureau for POPAI Arabia based on good working relationship contributing to the objectives of the association and to the objectives of the members of the chapter.
• We evaluate each event.

• We select and bring together the industry’s thought leaders to educate and inspire the marketing at-retail leadership in the MENA.
• We develop customized presentations and skilled speakers on a wide variety of marketing at-retail topics.

• Brand Marketers, Trade Marketers who work with marketing at-retail displays for a brand
• Producers , Designers , Manufacturers of marketing at-retail solutions who wish to advance their professional development
• Key Account Managers who work at an advertising agency working in the marketing at-retail advertising
• Marketers, Insight driven account managers at a retailer who want to work with in-store solutions at retail displays
• Individuals who are affiliated with a university and or other higher education institution and or teach marketing at-retail related subjects or a student.