Point of Purchase Advertising International (POPAI) is the first and only global non-profit trade association dedicated to promoting the advancement of the marketing at-retail industry. Since 1936, POPAI has focused on strengthening global partnerships, enriching research, educational programs and utilizing technology to better serve its members.
POPAI is the marketing at-retail sector’s largest and most vibrant global community that helps its members prosper by providing industry-wide networking opportunities and a source for knowledge, ideas, relationships, and insight into marketplaces.
POPAI has:
- More than 1,700 member companies
- 20 chapters from over 30 countries
- Conferences and award programs on 5 continents
- Offices on 5 continents
POPAI Arabia is the first POPAI association in the Middle East and North Africa. Using education, awareness, research and the promotion of best practices as its base, POPAI Arabia is a driving force behind the progress and advancement of the marketing at-retail industry and those actively involved in it. Our coverage encompasses the following Arab countries: Algeria, Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Libya, Morocco, Oman, Qatar, Saudi Arabia, Syria, Tunisia, United Arab Emirates and Yemen.
POPAI Arabia’s membership base includes:
- Retailers
- Consumer product marketers (CPG, brands, manufacturers)
- Advertising, marketing and sales promotion agencies
- Retail execution providers
- Display, signs and fixture producers, designers and manufacturers
- P.O.P trade vendors, Packaging
- Education / trade associations
- Researchers, analysts and insight providers
POPAI Arabia aims to transform the MENA marketing at-retail industry into a partaking, progressive, and knowledge-based sector that delivers continuously increasing value to shoppers throughout the region.
POPAI Arabia spearheads the development of marketing at-retail in the MENA region. We work towards promoting this industry into a fully fledged mainstream marketing discipline. To achieve this POPAI Arabia optimally serves the real interests of professionals through cooperation, education, research and the recognition of best practice.
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What is POPAI?
